Keyword search

Find your lawyers

Media Sports Entertainment


Technologies and business models in the area of media, sports, and entertainment are still undergoing transition. Once separated, today those areas are intertwined more than ever from a technological, business, and legal view. From the classic radio and television landscape up to on-demand offers and streaming services, from the soccer field to gamification, infotainment, and branded content: fwp advises all stakeholders, from developers to providers up to users, including by providing big data analyses. Our clients include developers of smart technologies, global platform providers and classic casinos, sports clubs, and museums, which we advise on the use of new media up to virtual and augmented reality experiences complementary to advice on classic business models.

„Quick and in depth analysis.“

Key Services and Practice Areas

Film, Music, Press, Publishers, and Digital Media

  • Design and review of production, license, film purchasing, and movie rental contracts
  • Performing rights agreements, in particular in the context of social media platforms
  • Remuneration schemes, including media work law, special collective bargaining agreements
  • Project and movie financing
  • Utilization and management of movie grants
  • Concert and theater performance contracts
  • Conciliation proceedings
  • Copyright law, publishing law, and litigation

Games & Gambling

  • Game development and developer agreements
  • Service level agreements
  • License agreements and designing remuneration models
  • Gaming promotion and offers
  • Protection of young persons, gamers, and data

Sports and Sponsoring

  • Performing rights contracts (classic and digital) for (cultural, sports) events
  • Mega sports events (advertising, promotion, organization, participation)
  • Naming and testimonial contracts
  • (Cultural, sports) sponsoring, merchandising
  • Financing, including alternative options

Data Protection, Competition Law, and Regulatory Law

  • Anti-competition and competition framework conditions
  • Data protection and data management
  • Analysis and exploitation agreements

IP, Performing Rights, and Litigation

  • Review of and agreements for IP and copyrights
  • Registrations and co-existence agreements
  • Reputational risk consulting
  • Classic enforcement, litigation, and support in arbitral proceedings

Advertising and Marketing

  • Purchasing and marketing of advertising space
  • Testimonial contracts
  • Advertising agency contracts
  • Commercials and film productions

M&A and Cooperation Agreements

  • Purchase and sale (including for competitive purchasing and selling processes) and restructuring of offers in the area of media, sports, and entertainment
  • Cooperation agreements, in particular to increase synergies between different forms of offer


Florian Kranebitter, Partner
Edda Mo­ha­ritsch-Unfricht, Attorney