Facebook, Twitter, Instagram and the like have become an integral part of everyday business life. International companies in particular attach great importance to their social media presence and are also increasingly relying on social media marketing. However, in addition to enormous opportunities and exciting possibilities, social media channels also harbor all kinds of legal pitfalls and challenges. The seminar will provide insights into the following areas in particular: 

• Social media contract (terms of use, applicable law in an international context, validity of general terms and conditions, allocation of the social media account).
• Social media marketing - advertising on social media channels (national/international, email advertising, cold calling, influencer marketing, (cross-border) warnings for influencers, etc.) 
• Dealing with reviews on social media (permissible content; is buying reviews permissible? Can you use "fake" friends? How to deal with a bad or untrue review, etc.)
• What to do in the event of a warning or a shit storm? 
• Publication on social media (third-party content for your own presence, content theft and how to defend yourself against it, liability for copyright infringements)
• National & international formal requirements on social media channels,
• International data protection aspects of social media. 

fwp partner Stefan Adametz and Andreas Kezer, lawyer at Schima Mayer Starlinger Rechtsanwälte GmbH, will inform you about the latest developments in social media marketing and legally compliant advertising on social media platforms! Learn how to deal with copyright on the Internet, reviews on social media channels and what to do in the event of warnings or shitstorms by means of practical tips. 

Program and registration