Facebook, Twitter, Instagram, etc. have become an indispensable part of everyday business life. International companies in particular attach great importance to their social media presence and are also increasingly relying on social media marketing. However, in addition to enormous opportunities and exciting possibilities, social media channels also harbor all kinds of legal pitfalls and challenges. The seminar will primarily provide insights into the following areas: 

• Social media contract (terms of use, applicable law in an international context, validity of GTCs, allocation of the social media account).
• Social media marketing - advertising on social media channels (national/international, email advertising, cold calling, influencer marketing, (cross-border) warnings of influencers, etc.). 
• Dealing with reviews on social media (permissible content; Is buying of reviews permissible? Is it permissible to use "fake" friends? How to deal with a bad or untrue review, etc.).
• What to do in case of a warning or a shit-storm? 
• Publishing on social media (third-party content for your own presence, content theft and how to defend against it, liability for copyright infringement), 
• National & international formal requirements on social media channels
• International data protection aspects of social media.

 fwp partner Stefan Adametz and Andreas Kezer, attorney at law at Schima Mayer Starlinger Rechtsanwälte GmbH, will inform you about the latest developments in social media marketing and legally compliant advertising on social media platforms! 
Learn with practical tips the right way to deal with copyright on the Internet, ratings on social media channels or what you can do in case of warnings or shitstorms. 

Program and registration